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Research papers
ZOOM! Creating new interactive media platforms for children
This paper examines how WGBH and Applied Research and Consulting LLC conducted collaborative research that identified strategies for transforming ZOOM, a highly successful 1970s children's educational television show, into one of the most exciting...
Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Kate Taylor, Michael Cohen, Pat Tobin, Pamela Laws
September 23, 2001
Research papers
Using market research to enhance corporate innovation
The following paper demonstrate show applied research has been used to assist companies in the identification and design of innovative solutions for developing both vibrant internal cultures and responsive external marketing and communications...
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Michael Cohen
September 1, 1999
Research papers
Understanding the public radio listener and subscriber
The following paper demonstrates how applied research conducted with Public radio listeners was used to expand listener appeal and increase binding opportunities for a leading public radio station in New York City. By using research to construct...
Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Michael Cohen, Sarah Peterson
June 15, 1999
Research papers
Qualitative research to enhance brand loyalty for children
The paper describes how research may be used to assist program developers in transferring brand appeal and loyalty from established brands to new brands, while avoiding the potential pitfalls of weakening existing brand equity or associating a new...
Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Authors: Michael Cohen, Stacey Matthias
October 22, 1997
Research papers
Being creative with creativity
This paper describes research that was conducted to inform the development of an interactive CD-ROM product designed to enhance the mathematical skills of eight to twelve year old children in a user environment that combines computerized gameplay...
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Michael Cohen, Stacey Matthias
September 1, 1997
Case studies
Marketing in a changing society
Changes in marketing environments have, in many cases, rendered traditional company-to-consumer marketing and communications strategies insufficient, as the need to target, communicate, and address the needs of different constituencies has increased....
Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Michael Cohen, Jennifer Scott
September 1, 1995
Research papers
Expanding markets in Eastern Europe
This paper presents two different case studies involving Western manufacturers and distributors attempting to introduce their products to consumers in Eastern Europe. Each case clearly illustrates how research can be applied to develop and integrate...
Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Michael Cohen, Jennifer Scott
June 15, 1995
Research papers
